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Advertainment (part 359) - Many a mickle maks a muckle

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July 6th, 2002

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02:11 pm - Advertainment (part 359)
Ooh, let's go all Loughborough. (Pronounce that lough-borough, or "low"-"brow".)

For the benefit of non-Brits, I have just seen the funniest new British TV advert for a while. It's the third in a series, but easily the best in it yet and I don't think context is necessarily required.

The screen is set up as if live coverage of a springboard diving event. A competitor does a very fancy dive, we get a quick replay and see a shot of the judges awarding high marks. A second competitor does an even fancier dive, which the commentator raves about even further and earns higher points still. (The anticipation of a classic ad has bitten in at this point. Set the gag up with two examples, then cut to the punchline.)

Then a fat British comedian gets up onto the three-metre platform, runs along it at top speed, takes a single big bounce, wraps his knees up into a tuck position and jumps as far from the springboard as he can. The level of splash produced is spectacularly large, as opposed to spectacularly small, and all the judges get soaked. "Top bombing!" says the commentator and the judges award a string of perfect 10s. "No nonsense" is the tagline, advertising a popular brand of beer.

Wonder if they used a stuntman or camera trickery? They must have done somewhere, otherwise it would have bloody hurt. Good on said fat comedian if he did do it all himself.

A hilarious sight gag, an excellent pastiche of one of the more fascinating (but arbitrary!) sports and some good-natured, victimless violence. What more could you ever want from an ad?

(4 comments | Leave a comment)


[User Picture]
Date:July 6th, 2002 08:44 am (UTC)

ok, see you in Loughborough!
[User Picture]
Date:July 7th, 2002 12:42 am (UTC)

I'm sleepy; I think I'd rather go to Bedfordshire. :p
Date:July 7th, 2002 07:20 pm (UTC)
But since he's a fat comedian, wouldn't he have padding around the area that hit the water first? And why is it important to the commercial that the guy is a comedian? Just wondering.
[User Picture]
Date:July 8th, 2002 02:33 pm (UTC)

Fat comedians

Well, the significance of the fat comedian is that he also appears in the other adverts in the series. (Maybe a bit of context was needed after all.)

Advert 1: a group of footballers is training with a football, kicking it to each other, keeping the ball from touching the floor and performing any number of fancy tricks. They pass the ball to said fat comedian and he kicks it as far as he possibly can, then stretches, pleased with himself.

Advert 2: said fat comedian is out for a curry with his wife, a friend and his wife. The comedian's kid phones up his mobile phone. Apparently she can't get to sleep because she's scared of the monsters in the cupboard. He reassures her that there are no monsters in the cupboard, "but it's the burglars coming through the window from next door that you should worry about".

The gimmick is that he's "no nonsense", like the beer.


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